Search Engine Ranking and Marketing
One problem for small business is how to get your web business found in the search engines, or anywhere else. Sure, you can pay for ads, but, they can be very expensive. So, how can a small business ever compete with the big boys? It can be done. But it takes either work, money, or both.
In the “old” days, most sites had a “links” page. That page was used to send traffic to other sites that may interest surfers. The sites could be related, or unrelated, it was just links to sites the owner thought might interest folks. Eventually, webmasters figured out that if they had a site for say car parts, that, it would be useful for have links for and from related sites, perhaps used car sites. This was a good fit for both websites, they helped each other. This is one of the keys to search engine rankings and marketing. You need content, and, links from relevant sites. If you sell a product, the best link you can have is from the product manufacturer. Get those whenever you can.
Also useful is the domain name, ideally, it should contain a keyword or two that is important to your site. If you sell boats, boat should be part of the domain name. Beyond that, good title tags that relate to the page, good header tags, good internal links, etc also help. Make sure your page contains phrases that searchers may use as well. Consider wisely how you link to internal pages. You link text found after the > in the a tag, and before the , is important. Rather than putting “click here” to see our boat, you should be something like Check out the “fastest boat on the market”, where the words between the quotes are your link text. Link text is used by the search engines to assign keywords relevance to web pages.
After you optimize your pages and add lots of relevant content to your pages, you need to focus on getting good inbound links. There are many places to do this, some may be obvious such as Yahoo directory or the open directory. Links from popular sites are a very good thing. After those, then, the hard part begins. How to get loads of links for your site? If you have ever tried to do this on your own, it’s a lot of work. Do that if you must. If your site is a site that has the potential to make a lot of money though, then, it may be wise to consider farming out that work.
We can help you by looking over your site and making recommendations, just contact us. We can also help you with a link campaign to get relevant links from popular sites via our business partners. Put a link on your site to ours, and we will make sure you get special treatment for your link program. We can show you many successful companies that have used the program. This program uses one way (or three way) linking. Links are not bought or sold, this practice is commonly used and the search engines frown on it. Also, there aren’t links from questionable sources or link farms. Just quality and relevant sources, you’ll get a minimum of 100 per month. Your link to us should be as follows:
<A href="http://www.smallbusinessconsultingexperts.com" style="color: blue;" title=”Small Business IT Consulting”><B>Small Business IT Consulting</B></A> - 5 Diamond IT Consulting helps small businesses succeed. Specializing in web businesses, e-Commerce, programming, modifications, automation, and much more.Put the link from your site to ours before you contact us and let us know where to find it. Once you have a successful link campaign, you will typically find there is little value is using search engine ads. That savings can be enormous.
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